Great businesses often begin with a simple question: What if there were a better way?
For Mariam Ghoghadze, that question has become a way of thinking. Long before she entered the startup ecosystem, raised investment, or began building AI-powered solutions for real estate, she was driven by a deep curiosity about people, their stories, and the problems they face. Today, as CMO and Co-Founder of TwinO, she brings that same curiosity to one of the world’s most complex industries, using technology to help developers work faster, make smarter decisions, and build stronger relationships with customers.
Her career reflects resilience, calculated risk-taking, and a willingness to enter unfamiliar territory. From producing television documentaries as a teenager to founding startups and building a PropTech company, Mariam has consistently turned uncertainty into an opportunity to learn, experiment, and build.
TwinO represents more than another technology startup. It reflects a vision to modernize real estate through intelligent automation while keeping people at the center of the experience. Under Mariam’s leadership, the company combines artificial intelligence with practical business understanding to transform how developers capture leads, evaluate properties, and manage sales operations.
At the heart of her story is a simple belief: meaningful innovation begins with understanding people before building technology.
A Journey Shaped by Curiosity and Courage
Mariam’s entrepreneurial mindset developed long before she had formally entered the business world. At sixteen, she was already exploring the intersection of storytelling, communication, and people.
At the age of sixteen, she co-created a multimedia television program called Herald. As both host and journalist, she interviewed people from different professions and backgrounds while producing documentary episodes that aired on local television. Those experiences shaped her understanding of communication, resilience, and human behavior. Working under tight deadlines taught her how to remain calm under pressure while always striving to deliver her best work.
She later pursued Strategic Communications at the University of Georgia, but another life-changing opportunity soon appeared. After two years of university studies, Mariam chose to move to Latvia as part of the European Solidarity Corps volunteer program. Living independently in a new country challenged her personally and professionally. It became a period of self-discovery that strengthened her confidence, expanded her perspective, and reinforced her belief that human potential has no limits.
During her time in Latvia, she also worked with a marketing agency and gained valuable practical experience while adapting to an unfamiliar environment. That year taught her resilience, independence, and the importance of embracing uncertainty.
When she returned home, Mariam entered the startup ecosystem with a completely different mindset. She co-founded ArtOa.io, a platform designed to connect mural artists with clients. The company secured early-stage funding, attracted users, and earned industry recognition. Mariam also received the prestigious Visa She’s Next in Design Award in Georgia.
Although the startup eventually closed, she never considered the experience a failure. Instead, it became one of the most valuable lessons of her career. It strengthened her ability to adapt, solve problems, and move forward with greater clarity.
More importantly, ArtOa showed Mariam how technology could remove friction between two sides of a market. That experience stayed with her long after the company closed. It helped shape her belief that the right digital platform can simplify complex processes and create better connections between people. That same thinking later influenced her decision to build TwinO for the real estate industry.
Today, Mariam channels every lesson from journalism, marketing, entrepreneurship, and startup building into developing AI solutions that simplify one of the most complex industries in the world. Her journey demonstrates that success rarely follows a straight path. It grows through curiosity, persistence, and the courage to keep building even after setbacks.
Smarter Solutions for Developers
TwinO is an AI-powered real estate sales and valuation company created to help developers improve revenue operations through intelligent automation.
The company focuses on medium and large real estate developers across emerging markets where sales processes often remain fragmented, response times are slow, and critical pricing decisions depend heavily on manual work.
TwinO addresses these challenges by bringing lead capture, qualification, and valuation together within one intelligent operating system. Instead of relying on disconnected communication channels and multiple software platforms, developers gain a streamlined workflow that helps them respond to customers faster while making more informed business decisions.
Unlike traditional CRM systems or generic chatbots, TwinO has been designed specifically for the real estate industry. Its technology handles instant lead engagement while providing valuation intelligence that supports better pricing strategies. This combination helps developers improve efficiency while reducing revenue loss caused by delayed communication or inconsistent follow-up.
The company’s mission is straightforward. It aims to make real estate revenue operations faster, smarter, and more reliable.
Its long-term vision extends beyond software development. TwinO seeks to become the operating layer that connects sales, customer engagement, and valuation into one intelligent ecosystem that supports every stage of the property buying journey.
For Mariam, the company’s purpose reaches beyond technology. It is about giving businesses the tools they need to create faster, smoother, and more meaningful customer experiences.
Driving Vision Through Strategy and Execution
As CMO and Co-Founder, Mariam balances strategic leadership with hands-on execution.
A significant part of her role involves working closely with TwinO’s earliest customers. Rather than building products based on assumptions, she collaborates directly with developers to understand their operational challenges, gather feedback, and ensure the platform solves real business problems.
She also leads fundraising activities by presenting TwinO’s vision to venture capital firms and angel investors while securing the financial resources needed to accelerate growth.
Her position requires her to serve as the bridge between technology, customers, and investors. Every conversation helps strengthen the product while building confidence among stakeholders who believe in the company’s long-term mission.
No two days look the same. Some days revolve around investor meetings, customer discussions, and strategy sessions with her co-founder. Other days focus on reflection. Mariam intentionally creates time to step away from constant activity because she believes the strongest ideas often emerge during moments of quiet thinking rather than continuous execution.
This balance allows her to lead with clarity while keeping the company’s long-term vision firmly in focus.
Lessons Learned Beyond Success
“Building a startup demands resilience long before it delivers recognition.”
For Mariam, one of the greatest challenges has been managing doubt. Like many young entrepreneurs, she has experienced moments of imposter syndrome while facing external skepticism and questioning her own progress.
Her naturally ambitious personality often pushed her to focus more on what remained unfinished than on what she had already accomplished. Learning to appreciate her achievements while continuing to pursue higher standards became one of the most important lessons of her leadership journey.
She also understands that startups rarely follow predictable paths. Markets evolve, customer expectations shift, and new technologies emerge rapidly. Leading through uncertainty requires adaptability and constant learning.
Whenever difficult periods arise, Mariam allows herself time to pause, reflect, and regain perspective. Open conversations with her co-founder play an important role in maintaining focus, while a personal exercise she calls “100 Successes” reminds her of the obstacles she has already overcome throughout her life.
By writing down achievements from different stages of her journey, she reconnects with her own resilience and approaches new challenges with renewed confidence.
For Mariam, every challenge offers another opportunity to learn, improve, and continue moving forward.
Leadership Built on Purpose and People
Mariam believes leadership begins with ownership.
Her leadership style has also evolved through the people she has worked alongside. Her co-founder, Giorgi, has been a particularly important influence over the past three years. Working together taught Mariam to become more comfortable with bold risks, experimentation, and stepping beyond her comfort zone. Their partnership reinforced her belief that strong leadership requires the courage to test ideas, learn from the outcome, and keep moving forward.
Her values also have deep roots in her family. Mariam considers her mother and grandfather two of her greatest role models, describing them as leaders in their own ways. Their example helped shape the values of responsibility, resilience, and care that continue to influence how she works with people today.
Mariam’s philosophy encourages people to think independently, embrace experimentation, and accept calculated risks without fearing failure. She believes innovation cannot exist where people hesitate to try new ideas.
Transparency also forms the foundation of her leadership approach. She openly shares both successes and setbacks because trust grows when teams understand the complete picture rather than only the positive moments.
Instead of creating an environment where employees simply complete assigned tasks, Mariam works to build a culture where every team member feels personally connected to the company’s vision.
She encourages curiosity, open communication, and continuous learning while reminding her team that meaningful innovation always begins with understanding real customer problems.
For Mariam, leadership is not about giving instructions. It is about creating an environment where people feel confident enough to contribute ideas, challenge assumptions, and build something meaningful together.
Creating a Culture of Continuous Learning
When building a startup team, Mariam looks beyond qualifications.
She values curiosity, resilience, adaptability, emotional intelligence, and accountability above perfect resumes. She believes successful startup leaders must feel comfortable working in uncertain environments while taking ownership of challenges instead of waiting for direction.
Her hiring philosophy focuses on people who genuinely care about solving problems rather than simply completing tasks.
She also encourages experimentation within the organization. Team members receive the freedom to explore ideas, question existing approaches, and search for unconventional solutions.
Many of TwinO’s strongest ideas emerge through thoughtful conversations between Mariam and her co-founder. Together, they challenge assumptions, study emerging technologies, analyze customer feedback, and anticipate future market needs.
She believes innovation grows through collaboration rather than hierarchy.
By creating a culture built on curiosity and ownership, Mariam continues building a team capable of adapting to one of the fastest-changing industries in the world.
Milestones That Inspire the Future
Although Mariam believes her greatest accomplishments still lie ahead, her entrepreneurial journey already reflects remarkable milestones.
Her first startup, ArtOa.io, successfully secured early-stage investment while connecting mural artists with clients through an innovative digital platform. During that journey, she received the Visa She’s Next in Design Award, recognizing both her entrepreneurial potential and creative leadership.
Rather than allowing the company’s closure to define her career, Mariam transformed that experience into the foundation for something even more ambitious.
Today, TwinO has already secured its initial investment and earned a place within the prestigious 500 Global Startup Academy. These achievements validate the company’s vision while opening new opportunities for international growth.
Perhaps her greatest accomplishment lies in her ability to keep moving forward. Every challenge has strengthened her determination to build solutions that create meaningful impact rather than temporary success.
For Mariam, every milestone represents another step toward a much larger vision.
Scaling AI Across Global Real Estate
The next several years will focus entirely on expanding TwinO. The company’s immediate objective is to build trusted partnerships with one hundred real estate development companies across Georgia by the end of 2027.
Once that foundation has been established, Mariam plans to expand into Uzbekistan before entering additional international markets.
Her ambition reaches beyond geographic growth.
She wants TwinO to become an indispensable operating system for real estate developers by combining autonomous AI with intelligent valuation, lead management, and workflow automation.
Mariam believes Agentic AI could become one of the defining developments in the next phase of PropTech.
Instead of simply responding to user requests, intelligent systems will increasingly perform complex tasks independently, from pricing decisions to workflow management and customer engagement.
Mariam intends for TwinO to remain at the forefront of that transformation by continuously anticipating market needs rather than reacting to them.
Start with Problems, Not Products
One lesson has shaped Mariam’s entire career: never wait for the perfect moment because it rarely arrives. She believes that opportunities belong to those who create them through action, persistence, and consistent effort. Rather than waiting for ideal circumstances, she encourages people to take the first step and keep moving forward with confidence.
For aspiring entrepreneurs, Mariam recommends beginning with the problem rather than the product. She believes that understanding customers deeply leads to stronger and more sustainable businesses than simply chasing trends. Solving real challenges creates lasting value and meaningful impact.
She also encourages future leaders to remain endlessly curious. In her view, questions inspire innovation, learning drives progress, and resilience builds lasting success. The advice that continues to guide her own journey is simple yet powerful: “Life is not a waiting line. No one hands you your moment. You create it.”
A Legacy Built on Purpose and People
When Mariam reflects on the impact she hopes to leave behind, business achievements come second. She wants people to remember someone who genuinely listened, cared, and helped others solve meaningful problems.
Whether working with customers, colleagues, investors, or partners, she believes relationships always matter more than recognition. She hopes TwinO will become known not only for advancing artificial intelligence within real estate but also for improving the way businesses connect with people.
For Mariam, technology has its greatest value when it simplifies life, removes barriers, and creates better human experiences. As she continues leading TwinO into the future, she remains committed to building a company driven by curiosity, innovation, and purpose.
Her journey demonstrates that remarkable businesses do not begin with perfect circumstances. They begin with people who refuse to stop asking how tomorrow can be better than today.
